Without effective forecasting, a company has no clear view of its business’s future, and an unexpected cash flow crisis could jeopardize its entire existence. Every entrepreneur should find the time to improve forecasting, despite their busy schedules. As a rule of thumb, the greater the risk taken in pursuing growth, the more critical forecasting becomes. 

This mini guide is designed for growth companies at different stages of growth, and provides practical tips based on years’ worth of firsthand experience with the challenges of forecasting.